Maximising pay per click advertising and your website analytics.
Seminar
Tue Feb 9, 2010
18:00 - 20:00
Pay per click is one of the most popular forms of online advertising and is an essential part of any integrated marketing campaign.
Learn how to create a successful and cost effective pay per click campaign and then track and measure data on visitors to your website with web analytics.
Web analytics is the tracking, collection, reporting and analysis of internet data to help you get the most from your website and marketing initiatives.
The first speaker will cover:
* Pay per click process
* Pay per click hierarchy
* Key phrase match types
* Google quality score
* Pay per click strategies
The second speaker will cover:
* The basics of web analytics (jargon free!)
* How to implement web analytics on your own website
* How to interpret the data
* How to use the data to improve your website
* How to integrate analytics into your wider digital marketing
Speakers: Ann Stanley, Managing Director, Anicca Digital Solutions. Anicca Solutions is a web development company, with expertise in producing easy to update websites that can be found by customers and search engines.
Andrew Talkes, Director, BrandFour. Andrew is a web fanatic, since setting up BrandFour he has launched over 70 websites, helping business unleash the power of the internet.
Registration 18:00, this event begins at 18:30 and finishes at 20:30.
Price information:
CIM Member: £5.00 CIM Studying Member: £5.00 Student: £5.00 Guest: £8.00Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.
Cost: £8.00